When we started with SEO (2 years ago), search engine marketing was straightforward. All you had to do was to decide for which keywords you wanted to rank in Google, write 400 word articles (containing those keywords), build a few links, rinse and repeat. SEO Strategy That’s not the case today. If you follow the above strategy, your website will disappear from Google in no-time.
Modern SEO is not just about keywords and links but it’s about providing great user experiences. The first task is to understand your users and then adjust your website and content to satisfy their intent in the fastest possible way.